2010 China Intelligent Video Surveillance Market Report

[Editor's note] In 2010, for China's communications industry and the entire ICT industry, it will be a "new starting point." The progress of triple play means the further development and transformation of China's communications industry. It also shows that with the carrier and platform of telecommunications network, radio and television, and the Internet, the beginning of a new round of integration.

With the large-scale deployment of China's 3G networks, the development speed of mobile Internet is surpassing most people's estimates. Around the development of the mobile Internet industry, telecommunications infrastructure networks, especially mobile networks, are undergoing tremendous changes; new industrial forces are constantly joining and emerging, and a new Internet structure is emerging.

2010 China Intelligent Video Surveillance Market Report Intelligent Video Surveillance is based on digital, networked video surveillance. It can identify different objects, detect abnormal conditions in the surveillance screen, and can provide alerts in the fastest and best way and provide useful information. Information, which can more effectively help security personnel deal with the crisis and minimize false positives and false negatives. With the threat of terrorism and the occurrence of mass incidents, the government and internal companies have constantly raised their security requirements. Intelligent video has caused more and more attention.

The emerging market for intelligent surveillance in the intelligent video surveillance market is still in its infancy and there is a huge potential market. Both the government and the enterprise have sufficient willingness to spend. The government needs to strengthen public security management, improve monitoring capabilities, and strengthen responses to group incidents and emergencies to maintain social stability. Enterprises need to strengthen internal security precautions, and the company's demand for intelligent monitoring in management and business is also starting to increase. These demands have huge business opportunities and are worthy of intelligent monitoring and control for deeper exploration and development by manufacturers. However, at present, most of the manufacturers are limited in strength, smaller in scale and weak in R&D capability. Although users have the need for intelligent monitoring, specific needs Not completely clear. Therefore, it can be said that the current smart video surveillance market is promising and difficult.

1. Intelligent Video Surveillance Consumers Still Need to Guide Smart Video Surveillance is an industry with strong demand orientation, emphasizing personalized product and service customization, and systematic and targeted solutions. Therefore, it is very important for the long-term development of manufacturers and industries to accurately understand the target market and grasp the target customers' needs. One of the major problems existing in smart video surveillance consumption is that most users do not fully understand smart video analytics, and it is not clear which technologies are needed to meet the needs of their own business. Therefore, the vendor's products and services do not conform well with the user's requirements, thereby greatly reducing implementation.

At present, the industries in need of intelligent video surveillance are mainly concentrated in transportation, banking, petroleum and petrochemical, electric power, public security, military and armed police, steel, environmental protection, forestry, mining, construction and exhibition halls. Among them, the transportation industry, the armed forces, the armed police, the public security, and Guo'an are the industries most implemented by manufacturers. According to a survey by CCW Research, the vast majority of users who have a need for smart video have not yet been deployed. The market is still in the incubation phase, with a lot of gaps and easy to establish first-mover advantage. The user's demand for functions is mainly concentrated in the perimeter, object presence/absence, and traffic statistics and analysis. Among them, the perimeter function is most commonly used, compared with other functions that have not yet been effectively applied. And under each scenario (in actual applications) is generally a single-function application. Security protection is currently the primary purpose of the application of intelligent video surveillance for users.

Chart 1 Actual deployment of industry users who need intelligence in the subdivision industry
Second, the strength of the manufacturers needs to be improved. The current intelligent surveillance industry, although the number of manufacturers grows rapidly, but a small number of core manufacturers occupy most of the market. Most of the companies are small in size, lack technology research and development, and lack sufficient market expansion capabilities. The business is limited to the local market. From the perspective of the entire industry, the lack of industry standards, enterprises are not perfect, function definition, technical parameters are engaged in a set of each, technical products need to be mature, a large number of typical scenarios and application of discrete. The entire market is still in a period of cultivation. There is no monopoly and it is conducive to competition.

Dual power promotes the development of intelligent video surveillance market At present, a number of major engineering projects such as “National Emergency Response System”, “Safe City”, “Safety Construction”, and “Strengthened Science and Technology Police” are being continuously promoted across the country, driven by it, and domestic video surveillance. Market space continues to increase. In terms of market demand, the current market awareness of smart video is constantly improving. On the one hand, users are psychologically moving from the original "what is" to "how to do it." On the other hand, some professional manufacturers are also working to improve the existing core technologies and pay more attention to the actual needs of users to achieve the best system. Product form. Some mature smart video functions such as perimeter detection and object tracking have been successfully applied in various key industries and have gradually shown their power.

The good prospects worth looking forward to In 2009, the stock market of smart video rapidly expanded. Under the influence of the earlier pilots being ideal and the products gradually maturing, the demand for smart video began to rapidly expand and the scale has reached 10,000 yuan. The release of smart demand for key projects such as intelligent transportation and safe cities will ensure the stable and rapid growth of the domestic smart market. It is expected that the smart video market will have an outbreak period in 2013 and 2014 after 2-3 years of market cultivation starting from 2010. With the smooth progress of major projects such as the construction of “Safe City” and the continuous growth of commercial and civil demand, the domestic smart surveillance market will continue to heat up in the future, and will continue to create new market opportunities and application values. The bright future of smart video surveillance industry Worth looking forward.

Chart 2 Forecast of Market Size of Intelligent Monitoring in 2010-2014

Although the future is good, there is still a certain distance between the current expectations of intelligent video surveillance users and the reality of industrial applications. Whether it is to achieve a balance of functions and applications, or a clear understanding of the current status of the industry, adopt correct strategies to achieve the future development of intelligent video surveillance industry. The rational planning requires the close cooperation of the entire industry chain.

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