Analysis and Prospect of China Redwood Furniture Market in 2011

In recent years, China's new imitation antique furniture, especially antique furniture made of precious wood, has attracted widespread attention and sought after, especially since the end of 2009, the precious timber used in classical furniture, such as: India leaflet rosewood, Hainan huanghuali, Vietnam The price of wood such as huanghuali and red rosewood rose rapidly and surpassed the high price point formed in 2007. The mahogany furniture industry has continued to develop steadily. The early-stage businesses and consumers who buy furniture have made significant gains. Under the demonstration of this kind of value-added effect, more and more people have entered this market. Among them are traditional furniture lovers and consumers and collectors who need home furnishing, as well as investments with investment appreciation as the main purpose. customer. In the current mahogany furniture, new companies are springing up, mahogany furniture industry, technical workers wages are not inferior to urban white-collar workers, precious wood resources are near exhaustion, timber prices rose rapidly in the market, the mahogany furniture industry will evolve and evolve? Is it a sign that there will be the next wave of healthy development? Still hiding the danger of falling back? What is the current real market situation? I believe that these issues are the concerns of many consumers and investors. To this end, we especially invited Vice Chairman of the China Traditional Furniture Association, Vice Chairman of the China Arts and Crafts Association, and famous Ming-style furniture designer Wu Bingliang to talk about this year's redwood furniture. Market analysis and outlook.

[Review 2010]

In the past year, China has maintained a good momentum of economic growth, social stability, comprehensive national strength has been further improved, and the image and international status of big countries have become more stable. In China, after the Beijing Olympics in 2008, Shanghai and Guangzhou successively hosted large-scale events such as the World Expo and the Asian Games. Through these activities, the world has seen the characteristics of Chinese traditional culture in harmony, elegance and broad tolerance, and has greatly deepened the nation. Self-confidence and identification with traditional culture, this sense of identity with traditional culture is reflected in all aspects. For example, in terms of domestic art auctions in 2010, China's Ming and Qing furniture, historical paintings, and so on have reached new heights, far exceeding everyone’s expectations. This not only reflects the strong strength of the domestic art collection investment market, but also shows that traditional culture is With strong recovery, investment and consumption in traditional culture are becoming mainstream. As one of the essences of traditional Chinese culture, mahogany furniture culture is also booming. The market for mahogany furniture is developed from early-stage economically developed cities such as Beijing, Shanghai, Guangzhou and Shenzhen. It extends to second-tier and third-tier cities in the Mainland. However, under the stimulation of consumer demand, the development of the mahogany furniture industry can be described by the word “progressive”. The mahogany antique furniture companies are springing up and have been established in China. According to incomplete statistics, there are more than 10,000 mahogany furniture companies in China.

Throughout 2010, despite the false news that “redwood furniture plunged” was maliciously suppressed, there was a continuous shortage of valuable timber resources and whitewashed mahogany furniture companies in local areas. As a whole, the industry as a whole still maintained a good momentum of development. , reflects the vibrant vitality. In the new year, we have both used this momentum, continued the opportunities for development and prosperity, and also challenged the rapid development of the industry.

[Analyzing 2011] The mahogany furniture industry is developing rapidly, and the market will experience a wash-up pattern. From the first quarter of 2011, domestic economic development trends are good. In particular, the government has strengthened the control of the market economy in order to prevent overheating and inflation. . Through the introduction of policies to regulate the real estate industry, adjust bank savings interest, and take a series of measures to prevent the overheating of the economy and curb inflation. In this economic environment, investment in the market began to disperse, and mahogany furniture and resources are scarce and difficult to reproduce in the short term. Art appreciation and practicality are both important. The traditional cultural connotations are rich. The effect of preserving and increasing the value over the years is stable and obvious. The new target favored by investors is that these funds either buy large amounts of precious wood, or directly invest in factories and build new ones. The new enterprises that spend billions or even billions of dollars emerge one after another, making the mahogany furniture industry a very rapid development. This rapid development can be said to be Both favorable and disadvantageous, it is advantageous that the intensified competition in the industry can improve the level of product quality. The downside is that for a traditional industry that depends on all-natural materials and the skills training model still adheres to the practice of men and women for thousands of years, it has exceeded. Its tolerance.

In addition to the accelerated consumption of mahogany resources, pulling raw material prices doubled, due to the scarcity of skilled workers, companies do not hesitate to dig people, keep people, skilled woodworkers monthly salary over ten thousand and a series of phenomena. Especially in recent months, prices of valuable materials such as Hainan Huanghuali, Vietnam Huanghuali, Xiaoye Rosewood, and old red rosewood rose sharply. Coupled with the soaring wages of workers, even in the short term, the cost of wood was higher than that of finished furniture. Phenomenon, the profitability of enterprises is further compressed, and small companies with limited funds will face challenges.

Looking at the current status of the integrated industry, the market will see a trend of polarization. The shortage of resources brought about by the fierce and cruel competition will prompt high-end companies to increase the investment in design and process production, improve the intrinsic value of products, and position high-end boutique collection type furniture to maintain profit margins and industry advantages.

Enterprises targeting the low-end and middle-end markets will be able to transform and develop other relatively low-cost wood products. They will be closer to practical products and enrich the types of mahogany furniture on the market. It should be noted that the current consumer's aesthetic vision is increasing, and consumer behavior is becoming more and more calm and rational. Those companies that shoddy and shoddy will gradually reduce their living space and will eventually be eliminated by the market. The needs of the crisis will be reflected in the sense of crisis, which will make quality consciousness deeper into each enterprise and help the overall health of the industry. It can be said that 2011 will be a year that will accelerate the transformation of production mode and increase innovation in companies in the mahogany furniture industry.

【Comment on the trend of expensive timber market】

Now comparing the trend of several valuable timber markets in recent years, the current price situation is analyzed as follows:

■ Lobular red sandalwood Rosewood, mainly produced in India. According to incomplete statistics, in recent years, there should be 2000-5000 tons of supply each year. In 2008, due to the impact of the global financial crisis, the price of lobular rosewood fell significantly compared with 2007. At that time, the prices of some hollow contaminated materials were 17-18 million yuan per ton, slightly better materials were more than 20-30 million yuan per ton, and the prices of old materials with no hollows were more than 50-60,000 yuan per ton. After entering the year of 2009, with the introduction of China’s policy of stimulating domestic demand, the economy has gradually recovered and the price of lobular rosewood has gradually recovered in the past two years.

At present, some hollow-core material has climbed to 35-55 thousand yuan per ton / ton, better lobular rosewood per ton 55-80 yuan / ton, no hollow upper material long material 100-150 yuan / ton .

â–  Hainan Huanghua Hainan Huanghuali is based on different ages and can be divided into old and new materials. The old materials are oily and have a magnificent color and luster. The new material is less dense, and the color is also soft, old and new. There is still a lot of difference between the prices of materials, and now Hainan pears are used for analysis. In 2007, Hainan pears with a diameter of 10-30 centimeters were about 500 yuan to 2,000 yuan each; in 2008, the prices of 7-10 centimeters of Hainan pear rose to 700-1000 yuan/kg, with a diameter of 10 -13 centimeters in the medium-sized material 1500-2000 yuan / jin, 13-30 centimeters in the material 2500-4500 yuan / Jin; 2009, the diameter of 10-20 centimeters of Hainan pear material 2000-3500 yuan / City Jin, diameter 20-30 cm 3500-5000 yuan / Jin; 2010, diameter 10-20 cm Hainan pear material 2500-3800 / Jin, 20-30 cm diameter 3800-6000 / Jin. The supply channels for Hainan Huanghuali material are very narrow and are now on the verge of exhaustion. It can be said that it is difficult to obtain a single piece of wood and the market price is rising steadily.

From the end of 2010 to the beginning of 2011, Hainan pears with a diameter of 10 to 20 centimeters will cost 5000 to 7,000 yuan per kilogram, 20 to 30 centimeters in diameter and 7,000 to 10,000 yuan per kilogram, and particularly good long and heavy materials will cost as much as 10,000 yuan per kilogram.

â–  In the beginning of the 21st century, Vietnam pears had appeared in 2000-3000 tons of Vietnamese yellow pear material into the mainland market in the beginning of the 21st century, and then decreased year by year due to lack of resources. In 2008, the more yellow raw materials entering the country, the more than 200 tons. In the past two years, Vietnamese pear material has also become increasingly scarce. There is basically no supply on the market, and the more yellow material it has to buy, depends on luck. In recent years, the yellower materials we have purchased are basically the inventory materials that some companies and collectors purchased earlier. According to a non-exhaustive investigation, the more yellow materials currently held by enterprises and collectors have basically surfaced, and there are few stocks. Due to the tight supply of Vietnam Huanghua pear material, market conditions have also been rising year after year: During the period 2008-2009, the price of 10 cm diameter round material for Vietnam Pear is 40-60 thousand yuan per ton, 15-20 cm diameter round material and the second Plate 60-100 million yuan / ton, compared with the flat plate 120-150 yuan / ton;

From 2010 to early 2011, 10cm diameter round round material yuan / ton, 20cm diameter round material and the inferior plate yuan / ton, 30-40 cm wide and flat long plate RMB/ton, particularly large and long-term material price exceeds RMB 5 million per ton.

At present, in the major mahogany furniture shopping malls in China, less and less furniture is displayed in Hainan and Vietnam. The era of being able to appreciate and purchase antique furniture from fine pears everywhere is gone forever.

■ Red rosewood The current production of “red rosewood” on the market is complicated. Among the materials used in traditional Chinese furniture, red rosewood is produced in places such as Thailand, Cambodia, Vietnam, and Laos. Thai red rosewood has been on the market. After many years of disappearing, Laos red rosewood has been favored for its color and stability, and its oil texture is fine. At present, the supply of red rosewood materials in these places of origin is not optimistic. Two years ago, there were some tree roots. Enter Chinese market. On the 9th of this year, my friend and I went to Guanlan Town, Bao'an District, Shenzhen, which is the largest distribution center for wholesale red rosewood materials in China. After visiting several large red rosewood materials wholesale markets, I found that 70-80% of red rosewood material is the edge of the tree, roots and processed raw materials, Anomaly accounts for a very small proportion. Based on this situation, I believe that the supply of red rosewood raw materials also began to experience a shortage. At present, there are more than 10,000 antique furniture companies in the country. If one-third of them use old red rosewood to produce antique furniture, they will calculate the consumption of 50-100 tons per year per company, and they will need to import old products each year. Red rosewood materials have to reach 150-300 thousand tons, but the current number of sources far exceeds the demand of more than 3,000 enterprises for the old red rosewood. This imbalance between supply and demand has caused tight supply of materials and market conditions have continued to rise.

At present, the red material is small, the second material is 30,000-500 yuan/ton, the small medium material with a diameter of 12 centimeters is 50-80 yuan/ton, the material with a diameter of 20 centimeters is 910 yuan/ton, and the material is 25 centimeters. Above the diameter of the superior material 15-20 million yuan / ton, compared with 2007 and 2008, the price has risen about twice.

In addition, the market price of Caohuali has maintained at around 8,000-15,000 yuan per cubic meter in recent years, and white rosewood materials have ranged from 8,000 yuan to 20,000 yuan per cubic meter, and the market conditions have all fluctuate little.

[Following words] The antique furniture market has grown more vigorously and orderly. The supply of luxury wood huanghuali (Hainan, Vietnam), lobular rosewood, and old red rosewood in recent years and the increase in market prices have fully demonstrated that For the precious market truth, the scarcity of valuable natural materials is a key factor in the firm and persistent rise in the prices of wood and high-grade art furniture. In accordance with the current good economic development momentum, the purchasing power of the society continues to increase, and consumer demand in the mahogany furniture market will continue to grow. In particular, the demand for rare antique materials made of classic antique furniture will further expand, and there will also be room for price increases. Antique furniture market It will develop more vigorously and orderly.

It is hoped that the above analysis will serve as a reference for the Ming and Qing furniture lovers, collectors, entrepreneurs and other members of the public to invest in and collect Ming and Qing furniture. I think that as long as we grasp the positioning of the investment and collection of antique furniture, we can certainly purchase valuable timber and antique furniture that we like at the same time and have investment and collection potential.

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