Implantable marketing itself does not have much to say, and more exciting results are generated when combined with corporate branding and product promotion. For example, in this article, the implanted marketing operation of home companies is discussed. Means and content issues.
In terms of general definition, implanted marketing refers to the strategic or technical integration of brands or products and their representative visual symbols and content into films, television dramas, television programs, games, textual content, or other carriers. Through the reproduction of the scene, the audience can unknowingly leave an impression on the brand and product and achieve the purpose of marketing.
According to the current form and content of the implanted marketing in the home furnishing brand promotion, these mainly include such things as movies, TV dramas, television programs, games, print media news reports, online media news reports/comments, forum posts, novels, Stories, books, mobile phone messages, blogs, blogs, and so on, all of the above aspects have already had a large number of cases.
With regard to the implantation of television programs, Pearl Pearl Furniture launched a large-scale advertisement for Spring Festival Gala, and appeared in the Spring Festival Evening Essays Guo Donglin NIU Li's "A Word's Thing", Cai Ming and Guo Da's "Home and Graduates"; Yuan Zhou decorated in "Dura The performance in the promotion of the promotion, among them, is to help Durara to complete the career jump is Yuan Chau decoration, at the same time the introduction of "side decoration, side promotion", "360 ° harmony Yuanzhou movement" and other series of marketing activities; Boloni In various movies and TV dramas such as "Be with you," "Struggle," and "Before Love," many scenarios such as scene provision, end-of-the-shoulder recognition, and verb insertion have been adopted. These are relatively comparative exposures and references. The high home brand television programs have been implanted in marketing cases and have fairly general representation.
In terms of media news coverage and commentary, it has become very rampant. The differences in its competition points focus on the quality of content and the advantages of communication channels, in various portals, home improvement, building materials, women, fashion, life, group purchase, etc. On the website, a large number of implantable marketing content can be found. Common operating methods such as embedding home branding and product information in a read-resistant home improvement guidelines article, the reader may remember the home improvement knowledge while also remembering Brands; In some industry reviews or in the evaluations of the top ten brands and well-known brands, we can also see a lot of case studies of brands, and some of them are deliberate promotions. In particular, starting from 2009 and 2010, home brands have adopted a large number of PR communications tools such as Winner Advisor F4 Topic Integrated Marketing Communications, together with low costs, simple evaluation of effects, and a clear impact on search engines and online word of mouth. Inbound marketing has become the norm in corporate marketing plans.
In some stories, novels, etc., implantable marketing is very common. For example, in the urban romance novels at the end of 2010, we can find such traces. Among them, the novel "Flying Commitment" describes the relationship between couples Shuidong and Yusui during the college days. Through their acquaintances, mutual knowledge, love, disengagement and coincidence, the story tells the story of love between couples. process. In this novel, the love process of Shuidong and Yusui is the open line, and the hidden dark line is such an important element of Ausman bathroom. In different scenes and occasions in the novel, Ausman bathroom appears properly. The description of this novel is warm and romantic, and this warmth and romance form a clear contrast to the current impetuous, busy and confused life in the city. In the novel, the scenes that emerged are relatively large. Campuses, classrooms, companies, bathrooms, etc. everywhere embody the mood of "heart moves with water."
In the above-mentioned several kinds of implanted marketing practices, are still in a kind of exploration and upgrading. For enterprises and planning organizations, a more complete implementation and effect evaluation system needs to be further established. Based on current operating experience and research.
Driven by the real estate market, both the expansion of the company and the investment in corporate advertising have shown an unusually high profile. Although the high amount of advertising investment people lamented the economic strength of the enterprise, but who will pay for the high advertising costs? The answer is definitely the consumer. The investment of high advertising costs is destined to increase the price of products, and the price increase of products will directly affect the purchase of products by consumers, thus affecting the overall sales of products. For businesses and consumers, it is not a good thing. Therefore, while investing heavily in advertising, it may be worthwhile to think about what consumers really need. Starting from this point is the real development path.
In terms of general definition, implanted marketing refers to the strategic or technical integration of brands or products and their representative visual symbols and content into films, television dramas, television programs, games, textual content, or other carriers. Through the reproduction of the scene, the audience can unknowingly leave an impression on the brand and product and achieve the purpose of marketing.
According to the current form and content of the implanted marketing in the home furnishing brand promotion, these mainly include such things as movies, TV dramas, television programs, games, print media news reports, online media news reports/comments, forum posts, novels, Stories, books, mobile phone messages, blogs, blogs, and so on, all of the above aspects have already had a large number of cases.
With regard to the implantation of television programs, Pearl Pearl Furniture launched a large-scale advertisement for Spring Festival Gala, and appeared in the Spring Festival Evening Essays Guo Donglin NIU Li's "A Word's Thing", Cai Ming and Guo Da's "Home and Graduates"; Yuan Zhou decorated in "Dura The performance in the promotion of the promotion, among them, is to help Durara to complete the career jump is Yuan Chau decoration, at the same time the introduction of "side decoration, side promotion", "360 ° harmony Yuanzhou movement" and other series of marketing activities; Boloni In various movies and TV dramas such as "Be with you," "Struggle," and "Before Love," many scenarios such as scene provision, end-of-the-shoulder recognition, and verb insertion have been adopted. These are relatively comparative exposures and references. The high home brand television programs have been implanted in marketing cases and have fairly general representation.
In terms of media news coverage and commentary, it has become very rampant. The differences in its competition points focus on the quality of content and the advantages of communication channels, in various portals, home improvement, building materials, women, fashion, life, group purchase, etc. On the website, a large number of implantable marketing content can be found. Common operating methods such as embedding home branding and product information in a read-resistant home improvement guidelines article, the reader may remember the home improvement knowledge while also remembering Brands; In some industry reviews or in the evaluations of the top ten brands and well-known brands, we can also see a lot of case studies of brands, and some of them are deliberate promotions. In particular, starting from 2009 and 2010, home brands have adopted a large number of PR communications tools such as Winner Advisor F4 Topic Integrated Marketing Communications, together with low costs, simple evaluation of effects, and a clear impact on search engines and online word of mouth. Inbound marketing has become the norm in corporate marketing plans.
In some stories, novels, etc., implantable marketing is very common. For example, in the urban romance novels at the end of 2010, we can find such traces. Among them, the novel "Flying Commitment" describes the relationship between couples Shuidong and Yusui during the college days. Through their acquaintances, mutual knowledge, love, disengagement and coincidence, the story tells the story of love between couples. process. In this novel, the love process of Shuidong and Yusui is the open line, and the hidden dark line is such an important element of Ausman bathroom. In different scenes and occasions in the novel, Ausman bathroom appears properly. The description of this novel is warm and romantic, and this warmth and romance form a clear contrast to the current impetuous, busy and confused life in the city. In the novel, the scenes that emerged are relatively large. Campuses, classrooms, companies, bathrooms, etc. everywhere embody the mood of "heart moves with water."
In the above-mentioned several kinds of implanted marketing practices, are still in a kind of exploration and upgrading. For enterprises and planning organizations, a more complete implementation and effect evaluation system needs to be further established. Based on current operating experience and research.
Driven by the real estate market, both the expansion of the company and the investment in corporate advertising have shown an unusually high profile. Although the high amount of advertising investment people lamented the economic strength of the enterprise, but who will pay for the high advertising costs? The answer is definitely the consumer. The investment of high advertising costs is destined to increase the price of products, and the price increase of products will directly affect the purchase of products by consumers, thus affecting the overall sales of products. For businesses and consumers, it is not a good thing. Therefore, while investing heavily in advertising, it may be worthwhile to think about what consumers really need. Starting from this point is the real development path.
Tongyun Pipe Industry Co., Ltd , http://www.lcsteelpipes.com