Hardware industry borrows credit for development

In recent days, the real-name system of mobile phones has made headlines on various news networks. From July 1st to real-name online games on August 1st, and to real-name mobile phones launched at the beginning of September, the real-name system is gradually spreading to people's daily lives.

As everyone knows, the real name system is a system that has begun to rise in recent years. It is necessary to provide effective documents or information that can prove personal status when handling and conducting a business. Today, with the continuous development of networking, various Various virtual identity transactions have become increasingly important and have become a trend. They have brought security protection to a great extent, but on the other hand, due to their involvement in personal privacy, people have been mixed.

In fact, in a sense, the essence of real name is to filter online fraud and information insecurity. Looking at the hardware industry, whether it is a physical store or an online store, all need to pass the record and approval. The industry nicknamed the hardware industry as a “sincere and professional household”. Under the name of the Chinese, the rain and rain can not be separated from the quality and integrity of the two "gatekeepers".

Quality, build hardware reputation

Yesterday, the "First China Quality Reputation Forum on Industrial Products" came to an end in Beijing. The 15 companies including Gree Electric Appliances and Haier Group represented the first batch of 156 quality credit commitment companies. They signed the "Global Quality Credit Commitment" proposal and solemnly promised. It is advisable that industrial enterprises throughout the country fulfill their quality commitments, cherish their quality reputation, accept social supervision, and provide global consumers with satisfactory products and services.

Dong Mingzhu, president of Gree Electric, said, “Ensuring product quality and safety is an obligation that every responsible company should fulfill, and it is also the basic commitment of 'Made in China' to global consumers. In the critical period of China’s manufacturing transformation and upgrading, Chinese companies will only stick to it. Independent innovation, honesty and self-discipline, relying on perfect product quality and good quality reputation to participate in international and domestic market competition can win the respect of consumers.

Earlier, in the country's hardware industry in the promotion of the year, China Hardware Products Association has launched a quality-led activities, the main in the solution of China's hardware products in the structure, quality, brand and channels, and other issues and deficiencies, call for production and management With innovation as the breakthrough, the company must firmly establish the concept of quality is the life of the enterprise, strengthen the sense of integrity and responsibility, improve product competitiveness, so that high-quality price premium into the domestic and foreign markets, enhance the industry image and status.

At present, the hardware industry is facing the core issues of changing the development mode and enhancing the competitiveness of the industry. The hardware industry is advancing towards the development path of “high standards, high quality, and high efficiency”, and it will occupy the industry’s unbeaten position in the future market competition. Ground.

Like Gree Electric Appliances, domestic hardware companies always put quality first, and adhered to the “industrial spirit” that suffers from losses, and “do not use consumers as trial products” as the creed of the company, and insisted on the implementation of the “boutique strategy” to regard product quality as The cornerstone of building a branded enterprise is absolutely not in the crisis moment when everyone at the “milk gate” or “car door” shouted and was caught in the situation of “crossing the street”.

Keep good faith, do the industry big

The author learned that a hardware company not long ago received a notice from the China Quality and Honesty Enterprise Association and the China Brand Value Assessment Center. It is necessary for the company to hold relevant data and submit certain expenses to participate in appraisal and report, which can be awarded with some national honors.

“How much money can you buy for national honor?” This company has doubts about the true and false activities. Xiao Bian found out that some individuals or organizations are under the guise of a formal social group to collect fees from companies in the name of various honors. Some companies, knowingly they are false, are willing to purchase these unearned honours to fool consumers.

From this, it can be seen that the word “honor” takes up a lot of weight in the minds of the Chinese people and opens up the publicity albums of most companies. There are various kinds of rewards and honours printed on prominent positions, as if only these things can prove the company’s excellent strength and products. Excellent performance.

However, ignoring the problem of honesty, can anyone fool me be successful? In ancient times, there had long been “loyalty, not standing on the world,” and “people do not have faith, I do not know what they can”. In the modern sense, integrity is not only a moral requirement, a basic measure for evaluating people, but also a golden principle of modern enterprises.

If the company is compared to a tree, then the integrity is the root, the root can deepen the leaf, with the integrity, the company can flourish and flourish.

As a product of China's planned economy transition to a market economy, the issue of integrity exists in all walks of life. Due to factors such as the openness of the hardware industry and the immature market, the hardware industry may still need to improve its position in integrity. Therefore, in the industry chain “from manufacturer to dealer to buyer”, the hardware industry is also moving. Every merchant has paid more and more attention to the "good faith-based" four-letter character in his business philosophy.

Experts said that business managers must focus on the entire operation link and use the heart of the enterprise to be the “secondary supervisor”. First, it resolutely resists counterfeit and shoddy products, does not produce and sell fake brand-name products and “three nos” products; second, it strictly controls marketing channels and resolutely resists the “rebates” of unhealthy practices; finally, it resolutely does not seek to make huge profits, so that it is genuine and not inferior. Cheat your customers.

In the "Qian Zhi Tong Jian," it is said that "the road is not to be found, and it is not closed at night." Although the original intention is to establish a good social atmosphere, I feel that it is also very effective to keep it in the market. A good market environment is conducive to a benign relationship between enterprises and enterprises, enterprises and distributors, distributors and consumers. If we strictly implement the rules of good faith and strictly control quality, we naturally do not need to implement these so-called "real-name systems." .