In recent years, real estate development has been booming, and various types of houses and decoration style houses have emerged one after another. Most furniture is relatively popular in design and it is difficult to satisfy individual requirements. A lot of furniture is beautiful in the exhibition hall. Once it is moved to a specific home, it is overshadowed by the fact that the dimensions do not match the housing space, that is, the style does not conform to the overall decoration style. At this time, there are consumer requirements tailor-made, with the same fashion goods delivery. A large number of custom furniture companies such as customized furniture and IKEA wardrobe came into being to provide personalized furniture customization service for Chinese consumers, including a whole wardrobe, an overall bookcase, a walk-in closet, a wall-mounted wardrobe, and a whole furniture. The products named belong to the category of custom furniture. Custom furniture has also become one of the important means for many furniture manufacturers to promote their products.
Custom furniture can not only meet the individual needs of consumers, but also create a new marketing mode for the current furniture market, so as to achieve rapid growth in sales. Some clothing, home appliances, and retail companies in China have begun to try custom marketing. For example, in August 2000, Haier launched a “custom refrigerator†in just one month and received orders of more than 1 million units from the Internet, equivalent to 1/3 of Haier’s annual sales and sales of 3 million units in 1999. DELL company launched custom marketing in the Chinese market that year, almost no one believes he will succeed, and now that the computer has been selling well in the Chinese market. There is reason to believe that custom furniture marketing can adapt to the Chinese market because furniture does not need to be popular or non-different products. As long as there are different people, there are different needs.