In the interview, the reporter learned that after the "New Solid Wood Standard" was promulgated one year later, almost half of Chinese furniture companies did not even know the existence of the "new standard of solid wood". Instead, some small and medium-sized enterprises were moving, and a large number of solid wood brands rushed. Entering the market, the personalization of solid wood furniture is gradually replaced by homogenization. At the beginning of this year, in the investigation of the solid wood furniture market in Hangzhou by the Zhejiang Consumer Protection Committee, none of the 13 “solid wood furniture†that were sampled was “all solid woodâ€. Among them are Foshan products. During the reporter's return visit, many furniture companies felt helpless. On the one hand, it needs to accept the challenge of consumer appeal and market competition. On the other hand, it must face the technical problems of tight material supply and difficult control of solid wood. According to China Wood Industry Network data, in 2010, cedar wood was 963 yuan per cubic meter, and in 2011, the price has risen to 1327 yuan, only one year, the price increase rate reached 38%. Obviously, demand is pushing up the price of supply. Industry experts believe that the topic of solid wood is caused by the 2008 edition of "General Technical Conditions for Wood Furniture" (known in the industry as "the new standard for solid wood"). For consumers, this technical standard that emphasizes materials alone is not enough to take into account the impact and direction of the market. But the negative impact can not be underestimated. On the one hand, the high cost of solid wood makes consumers have to spend more on buying furniture. On the other hand, this technical standard has triggered the market's crazy speculation on solid wood furniture. Some profit-seeking companies have taken the opportunity to abuse the rare wood resources, which has caused many brand companies to get into trouble. In the interview, the reporter learned that after the "New Solid Wood Standard" was promulgated one year later, almost half of Chinese furniture companies did not even know the existence of the "new standard of solid wood". Instead, some small and medium-sized enterprises were moving, and a large number of solid wood brands rushed. Entering the market, the personalization of solid wood furniture is gradually replaced by homogenization. The consequence is that a large number of new "solid wood brands" are pouring into the mall. As a result, the market has become more fragmented, regional competition has become increasingly fierce, and the chaotic furniture industry has become more chaotic. An industry insider told reporters that this standard has not consulted any enterprise from the formulation to the promulgation and implementation. It does not consider the specific situation of the sales market, and there is no enterprise participation. It belongs to “closed doorsâ€.
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