According to estimates, the market space for home smart door locks in 2017 is as high as 10 billion to 20 billion, and the market penetration rate is less than 3%. In the "competition", how to seize more market share in the "warfire" of Vietnam and Vietnam, this has become a headache for most smart door lock brands. However, Yunding Technology has set its goal to be "the smartest door lock manufacturer with the largest shipments in three years." At the recent conference held by Yunding Technology, its new brand LOOCK Luke came out. This is a new product that Yunding Technology plans to launch in March 2017, and it will fully enter the home smart door lock market. According to reports, Yunding Technology has completed the B+ round of financing in November 2016.
Layout from B to C
From the perspective of development background and product focus, China's smart door lock market has formed a three-pronged pattern: traditional door lock manufacturers, foreign brands represented by Samsung, and Internet vertical brands represented by Yunding.
Despite the brand, Chen Bin, CEO of Yunding Technology, believes that by grasping the Chinese market, it can achieve the world's number one, because the scale and prospect of China's smart lock market is the largest in the world.
The data shows that smart locks account for more than 70% of Japan, South Korea and some European and American countries. China has a population of 1.4 billion and nearly 400 million households, but the ratio of smart locks installed is less than 3%. In addition, the number of new homes in China has remained relatively high.
An important step for Yunding Technology is to realize the layout from the B-end market such as brand apartments and hotels to the family C-end market. By accumulating the B-side users and industry influence, it will build a solid foundation for the future smart home ecology.
Due to the characteristics of centralized procurement, brand cooperation and easy to achieve large-scale replacement, the coverage of smart door locks and the growth of sales volume are still in the B-end market. In the early stage of development, Yunding Technology also focused on this market, through more than 300 well-known brand apartments such as chain home, parking, short-term rental, revitalization of real estate, Rongke Zhidi, and including 58 city, 365 network, etc. More than 100 Internet platforms cooperate to create brand influence.
Chen Bin said frankly that in addition to improving management efficiency and cost savings, the application of smart door locks on the B side is more important to improve the relationship between the renter and the renter, so that the residents have more security and comfort, such as strengthening access rights and other things. Aspects of housing management.
In 2016, Yunding Technology's order for the smart door lock market in the apartment exceeded 180 million yuan, and the market share of the industry accounted for about 60%, making it the largest provider of intelligent door locks in the country. But Yunding Technology is not satisfied with this. Chen Bin believes that having a larger number of C-end markets is a must for future major brands, and it is also the key to the industry structure. At present, the reason why this market coverage has not been able to form a breakthrough is that it is difficult to promote, and it is difficult to popularize at the moment. "It still needs to go through the incubation period."
Speak with product force
The dividend in the field of smart door locks not only makes it a major factor in the traditional smart phone brand in the layout of the smart home market, the traditional machine lock brand is also increasing the layout and extension of smart lock products. How to stand out, Yunding Technology believes: use product strength to speak.
In an interview with an international business reporter, Chen Bin said frankly, "The emerging brands in the smart door lock industry are more focused and professional." Although the giant brand has a strong background and resource advantages, in the product line, the proportion of smart door locks is not large, so the concentration and professionalism in product development will not be too strong. While the mechanical lock brand has the advantage of the hardware side, most of the software end only purchases the solution, and there are some shortcomings such as docking large developers, large properties, and upgrade iterations.
In fact, the emerging Internet vertical brand in China's smart lock industry is not inferior to big brands by its strong product strength. The high market share of Yunding Technology is the best proof.
Of course, security is the core function of the lock. For Yunding Technology, by assembling MCU, ZigBee, Bluetooth and infrared, fingerprint and other sensors, as well as high-level security technology, big data processing and other technologies, not only can achieve multiple unlocking, but also remote reminder, anti-smash, alarm And other functions to enhance user security. In March, the product of “LOOCK Lukeâ€, a brand of home smart door lock with 8 black technologies, is about to come out, and its security function will be upgraded one step further.
In terms of products and services, Yunding Technology is equipped with its own city managers and highly qualified professional service teams in 30 cities covering the business. On-site service is available within 2 hours of Beijing Wuhuan, and other areas and cities can also be maintained within 3 hours. This makes the professionalism and efficiency of Yunding Service the first in China.
What can't be ignored behind product power is the blessing of technical teams and capital. In the two and a half years since its establishment, Yunding has received four rounds of financing. The investors include Lenovo Star, LeTV, Fosun Kunzhong, Xianfeng Huaxing, Midea and Nanjing Iron and Steel.
"As a special category of security homes with security functions, the threshold of smart door locks is very high, and there are high requirements for hardware, software and cloud technology. Yunding's mission is to use technology to create comfort for each family. The sense of security and the achievements are also determined by Yunding’s team and product strength.†Chen Bin said.
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