The furniture industry recognizes the market

For a long time, the furniture industry has been using the middle-aged market as its main market. It is believed that middle-aged people have mastered the main resources of society, and they also have sufficient purchasing power. The development of middle-aged people's market can have more profitable space.

This business philosophy is entirely influenced by the Western economic model. The leading consumers in the western market are mainly middle-aged people, but the national conditions of our country are the opposite of those of Western countries. The real home market in our country should be occupied by young people! Our country's middle-aged people are mostly families. Due to the influence of national culture, once married, more experiences will be devoted to families. Personal enjoyment It seems insignificant. In the current family atmosphere, parents always put their children's needs first, met the children's needs and thought of themselves, and even completely gave up their pursuit, one mind is all in the child's body.

Although China's luxury furniture is mainly targeted at middle-aged people, it is the upper furniture market. Moreover, the luxury line is narrow and the market space is extremely easy to compress. Moreover, among the current upper-level consumers, young people are gradually taking an increasingly important position. Under the influence of the "home" culture of our country, both the upper class and the common people are all centered on children.

Therefore, in our country, if the furniture company wants to develop steadily, the market to be captured is not the middle-aged market but the young market. The large young group is enough to drive the entire furniture industry economy.

Moreover, the current not only the furniture market, the voice of the entire building materials market differentiation will be higher and higher, there is a big reason is that the market has been oriented in the hands of young consumers, their diversity of features, functions of furniture There is a stronger demand than the middle-aged consumer groups. Therefore, furniture companies take the differentiated route and are essentially serving young consumers.

As a result, furniture companies must face the line of differentiation, abandon the homogeneity, in order to win the favor of young consumers, and with the support of young consumers, furniture companies have a shield against the market Ebb Tide, despite the high tide Can be safe and sound.