Wenzhou Hardware and other foreign trade enterprises rushed overseas emerging markets

Curacao, Lesotho, East Timor... For the first time, strange countries have appeared in the export list of Wenzhou Hardware and other foreign trade enterprises. Under the various factors such as slow recovery of European and American markets and trade barriers, Wenzhou foreign trade enterprises have increased ASEAN, Africa, The expansion of emerging markets such as South America and the Middle East.
According to statistics from Wenzhou Customs, from January to September this year, Wenzhou's exports to countries and regions outside Europe and North America totaled US$6.15 billion, up 30.79% year-on-year, accounting for 57.9% of the city's total exports during the same period. For example, exports to Estonia, Uzbekistan, Ecuador and other countries soared by more than 100%. At the same time, small countries such as Somalia, East Timor and Curaçao, which had been blindly exporting in the past, also achieved a "zero breakthrough" this year.
In 1992, Wenzhou's export market was limited to 49 countries and regions in Southeast Asia and Western Europe and the United States. In 1998, foreign trade enterprises sent products to the Middle East, South America and Africa by participating in various domestic and foreign trade fairs, establishing trade groups, and setting up trade windows overseas. The number of exporting countries and regions increased to 121. Last year, Wenzhou's export market has spread to 201 countries and regions around the world.
The exhibition is "knocking the door"
On the wall of the office of Hu Zhongming, chairman of Wenzhou International Trade Co., Ltd., a map of the world is attached, indicating the exit path they want to develop. "In recent years, the market expansion of Central American and African remote countries has been increased." Hu Zhongming said that they are now stationed in the Costa Rica Industrial Park, ready to enter Central America through the bonded area and radiate North and South America.
Speaking of measures to expand into emerging markets, Hu Zhongming said that the Canton Fair and foreign professional exhibitions are good opportunities to reach new customers. In recent years, buyers from the Middle East and South America have also increasingly favored the Canton Fair, which is also a window for them to expand into new markets.
In November last year, Hongbao Electric Group Co., Ltd. won a lot of intention orders at the Turkish Electric Power, Electricization and Lighting Technology Expo. Wang Lihui, a foreign trade manager, said that they have expanded their potential in emerging countries through such foreign exhibitions and have great strategic significance. According to industry insiders, the light industry in Turkey and other countries is relatively backward, and the power grid is currently undergoing renovation, which will bring huge business opportunities to electrical appliances.
It is reported that this year Wenzhou continues to increase support for Wenzhou enterprises to “go global”. The number of key international exhibitions has increased from 10 last year to 30. In June this year, Wenzhou “going out” held the largest overseas merchandise exhibition – Malaysia At the Wenzhou Famous Products Expo in China, more than 160 Wenzhou enterprises' famous products were unveiled on stage, and more than 50 companies received intentional orders of about 12 million US dollars.
Curacao, Lesotho, East Timor... For the first time, strange countries have appeared in the export list of Wenzhou Hardware and other foreign trade enterprises. Under the various factors such as slow recovery of European and American markets and trade barriers, Wenzhou foreign trade enterprises have increased ASEAN, Africa, The expansion of emerging markets such as South America and the Middle East.
According to statistics from Wenzhou Customs, from January to September this year, Wenzhou's exports to countries and regions outside Europe and North America totaled US$6.15 billion, up 30.79% year-on-year, accounting for 57.9% of the city's total exports during the same period. For example, exports to Estonia, Uzbekistan, Ecuador and other countries soared by more than 100%. At the same time, small countries such as Somalia, East Timor and Curaçao, which had been blindly exporting in the past, also achieved a "zero breakthrough" this year.
In 1992, Wenzhou's export market was limited to 49 countries and regions in Southeast Asia and Western Europe and the United States. In 1998, foreign trade enterprises sent products to the Middle East, South America and Africa by participating in various domestic and foreign trade fairs, establishing trade groups, and setting up trade windows overseas. The number of exporting countries and regions increased to 121. Last year, Wenzhou's export market has spread to 201 countries and regions around the world.
The exhibition is "knocking the door"
On the wall of the office of Hu Zhongming, chairman of Wenzhou International Trade Co., Ltd., a map of the world is attached, indicating the exit path they want to develop. "In recent years, the market expansion of Central American and African remote countries has been increased." Hu Zhongming said that they are now stationed in the Costa Rica Industrial Park, ready to enter Central America through the bonded area and radiate North and South America.
Speaking of measures to expand into emerging markets, Hu Zhongming said that the Canton Fair and foreign professional exhibitions are good opportunities to reach new customers. In recent years, buyers from the Middle East and South America have also increasingly favored the Canton Fair, which is also a window for them to expand into new markets.
In November last year, Hongbao Electric Group Co., Ltd. won a lot of intention orders at the Turkish Electric Power, Electricization and Lighting Technology Expo. Wang Lihui, a foreign trade manager, said that they have expanded their potential in emerging countries through such foreign exhibitions and have great strategic significance. According to industry insiders, the light industry in Turkey and other countries is relatively backward, and the power grid is currently undergoing renovation, which will bring huge business opportunities to electrical appliances.
It is reported that this year Wenzhou continues to increase support for Wenzhou enterprises to “go global”. The number of key international exhibitions has increased from 10 last year to 30. In June this year, Wenzhou “going out” held the largest overseas merchandise exhibition – Malaysia At the Wenzhou Famous Products Expo in China, more than 160 Wenzhou enterprises' famous products were unveiled on stage, and more than 50 companies received intentional orders of about 12 million US dollars.
Seeking product differentiation "In the past few years, through the Dubai office, the products have been radiated to many countries in Africa, the Middle East, etc., but this year's situation is not optimistic." Cai Linqiong said that because local consumers prefer lower-priced low-cost shoes, currently They have gradually withdrawn from this market. “South American customers have a large amount of orders, but they require more styles.” Cai Linqiong said that customers only need two or three hundred pairs of single-color models, while American customers basically ship more than eight hundred models.
"Where there is war, there are orders, so there will be some marginal countries in Africa on the export list." Bai Zhihe, chairman of Zhejiang Leisure Group Import and Export Co., Ltd., said that the Leisure Group has long-term procurement contracts with UN peacekeeping forces. As early as 2006, Bai Zhihe became the first Chinese businessman to enter the United Nations Headquarters Procurement Division to sign a contract. After undergoing rigorous technical review and qualification, they finally obtained hard-won contracts.
“Lithuania is a rich country, and local consumers have strong purchasing power, although the volume is small but the profits are considerable.” Hu Zhongming said that unfortunately, the population is small, so the market has limited potential for expansion. The export goods are mainly for daily necessities and electrical appliances. The orders of small countries such as Estonia are mainly based on half a cabinet.
Wenzhou Customs officials suggest that entering a new country that is unfamiliar should pay special attention to whether there is a market in the local market and the situation of competitors, accurately locate their product advantages, find the local differences in products, and conduct market research in advance. Don't blindly follow emerging markets.

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