Wooden door industry adjustment and channel change is imminent

The development of the global wooden door industry has been accelerated, and both the scale of production and the scale of the market have continued to expand. A lot of wooden door companies are flourishing. At the same time, the development of the wooden door industry in China is also plagued by external factors such as rising raw material prices, rising labor and store rentals, and increasing transportation costs. At the same time, there are serious internal vicious competitions, increasingly homogenous products, and a single management and development model. Other internal factors have also plagued the wooden door industry.

status quo:

China's wooden door industry is dominated by small and medium-sized enterprises. Most of the wooden doors enterprises have a relatively short time to establish. There is still a gap in the management level of wooden doors. Some of the wood door enterprises are out of plant equipment and lag behind in management. There is a shortage of industry management talents, and the industrialization of wooden door manufacturing is lagging behind. The wooden door industry has low labor productivity and the ability of enterprise development is not strong. The unique advantages are not prominent. In addition, the lack of industry designers leads to a more prominent product appearance and imitation problems.

The narrowing of the profit space has resulted in the rise of many wooden door brands, which has made the wooden door material market extremely fierce. Wooden doors are resource products. Raw materials such as logs, billets, and veneers are indispensable. With the strengthening of international surveillance, forest certification has been accelerated. The shortage of raw materials will not be improved in the short term. Last year prices of raw materials such as billet and veneer rose, the profit margins of products were squeezed, and the market economy had better prices, but the space for reasonable profits wandered.

The disorderly competition among the brands in the market is still fierce. In fact, for a wooden door company with cultural heritage and bright spots, it is not difficult to reach the high end of the market.

However, the situation is not optimistic. The wooden door companies have swarmed. The homogenization of products, the lack of diversity, the constant participation of new enterprises in the war, and the continuous price reduction have led to the sacrifice of quality. This is also the lack of diversity leading to the disorderly competition in the market today.

Strategy:

Marketing terminal specialization In recent years, China's wooden doors have changed traditional, single, practical images, and further to decorative, environmentally friendly development. After nearly a decade of development, the wooden door industry has matured, and well-known regional brands have also emerged. However, the competition for terminals and channels has also begun to fierce. Many large brands have strong marketing positioning, can market nationwide, go global, and some target local sales network construction. Each wooden door brand strives to find its own specialized marketing terminal positioning. The development of the brand will be beneficial.

Standardization of marketing services In order to improve the brand and enhance the overall competitiveness of the Ming Dynasty, various wooden door brands have displayed their forms and styles, and they have come up with endless marketing methods and planning methods. The purpose is to attract more consumers, for example, to decorate the stores. Cultural and marketing products are more specialized in shopping guides, the concept of environmental protection is more in-depth, marketing activities are more modern and informative, and modern technologies and hands are used to personalize high-demand, high-taste, and high-consumption customer groups. Full range of rest services, continue to learn from foreign well-known brands of marketing services, product planning and other aspects of the extraordinary and perfect, improve its own marketing service concept.