As competition intensifies in first- and second-tier cities, rural markets in third- and fourth-tier cities, as well as counties, are showing signs of maturity. This shift has created a strong demand for fire door manufacturers to extend their distribution networks into these regions.越æ¥è¶Šå¤šçš„防ç«é—¨ä¼ä¸šå¼€å§‹å…³æ³¨ä¸‰çº¿ã€å››çº¿åŸŽå¸‚以åŠå†œæ‘市场。çœçº§å’Œå¸‚级代ç†å•†å¸Œæœ›å‘展二级ç»é”€å•†ï¼Œè€ŒäºŒç±»åŸŽå¸‚的代ç†å•†åˆ™ä¼šè¾å°„到县级市场，寻找新的利润增长点。
In recent years, with national policies increasingly favoring rural areas, some local economies have begun to grow. In certain new villages, new farmers now earn more than urban residents, leading to a shift in demand for building products. Some well-known fire door brands have started to appear in local, county, and even rural markets. During an interview in Henan’s third- and fourth-tier cities and townships, the author observed widespread advertisements of major domestic brands, each with small distributors operating in towns and villages. These brands meet the growing desire for quality living among rural residents, indicating that the rural market has the purchasing power to support mid-to-high-end fire doors.
Second- and third-tier brands are more recognizable in the county market. While these brands may not carry the same prestige as top-tier names, they offer better cost-effectiveness. Most rural consumers do not have a strong brand preference and are highly price-sensitive. Therefore, second- and third-tier brands have a competitive edge over first-tier brands in rural areas.
First-tier brands often carry high added value, resulting in high retail prices that many county residents cannot afford. To capture this emerging market, these brands need to adjust their strategies by developing cost-effective products that meet consumer needs without compromising on quality or inflating prices.
The profit margin in third- and fourth-tier cities and rural areas is significant. Unlike first- and second-tier cities, where market competition is fierce and operating costs are high, the county market offers less competition and greater potential for dealers. With rising consumer purchasing power, the profit margins at the retail level are expected to grow further.
Operating costs in rural and prefectural areas are also lower. In first- and second-tier cities, dealers must maintain large stores with high inventory requirements, which can be financially risky. In contrast, setting up a store in a prefecture-level city requires significantly less capital. In rural areas, hardware costs are even lower, reducing the financial risk for dealers.
As a result, the prefectural and rural markets represent a promising, largely untapped opportunity for fire door manufacturers. Although well-known brands are visible in these areas through wall advertisements, it is the smaller, regional brands that truly dominate the market. For small and medium-sized fire door companies, seizing this opportunity requires quick action and leveraging their strengths to capture a share of this growing market.zinc plated external serrated lock washers,electroplated zin external serrated lock washers, external serrated teeth lock washers, Stainless steel internal teeth washers
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