He Nanbing: Development History of Hubei Exin Diamond Materials Co., Ltd.

First, aiming at "Diamond" Jianwei

1.1 Starting articles: hard work, determined to start a business

He Nanbing graduated from the Powder Metallurgy Research Institute of Central South University in 1988 with a major in materials science and engineering. After graduation, he was assigned to Anhui Quanjiao Changjiang Superhard Materials Group Co., Ltd., and served as the workshop director, technical chief, and vice president of technology.

After the bells of the 1990s, the planned economic system has been replaced by the market economy. In 1986, he assisted his father to invest tens of thousands of yuan to start the "Ezhou Yanxi Wood Products Processing Factory" and became the deputy director of the company. In the process of processing wood products, the processing factory made full use of the time, location and people of Ezhou, and enabled a group of skilled craftsmen, and the number of employees grew from several to dozens. The series of wood products produced are put on the market, and the supply is in short supply. In particular, the series of suitable furniture for production has a broad prospect in the market. The annual output value of the factory is 200,000 to 300,000 yuan. It not only feeds a group of people, but also pays a certain amount of taxes to the state, and the company recovers the investment and accumulates profits.

In fact, in the autumn of 1990, while working on wood products processing plants, he set up a diamond product enterprise. After extensive market research, and visiting domestic researchers, professors and scholars, he determined that superhard materials were the target of attack. After the arduous formation, “Ezhou Exin Superhard Material Co., Ltd.”, such as the newborn baby, is the first superhard material enterprise in Ezhou. The company leased idle houses in Yanji Town as a factory building, introduced scientific research personnel and scientific and technological talents, recruited nearly 100 employees of Yanji, and produced diamond series products and synthetic diamond single crystals. The products are sold well in more than ten provinces and cities in China. Hundreds of users, the annual output value of 10 million yuan. In the following years, the industry has a large profit margin and relatively competitive competition. Exin Company has also taken advantage of this opportunity to increase investment and accelerate its pace. In the past five years, it has become a well-known enterprise in Ezhou and even Hubei Province, and has won the “provincial science and technology innovation star enterprise”, “provincial high-tech enterprise”, “provincial market quality assurance enterprise” and “contract-abiding and credit-respecting enterprise”. Wait for dozens of honorary titles.

1.2 Development articles: long-term strategy, steady progress

In 1996, in order to broaden our horizons and look to the whole country, we will lead the company to embark on the road of cross-regional investment, group development and diversified production, and at the same time carry out institutes with Zhongnan University of Technology, Wuhan University of Geosciences, China Institute of Geology and Diamond Products Research Institute. The "production, learning, research" cooperation relationship between the two.

In 1998, the company carried out institutional reforms, invested in the joint venture Anhui Susong Diamond Factory and Anhui Changjiang Alloy Material Factory, and established six sales centers in Jiangsu, Shandong Laizhou, Guangdong Yunfu, Foshan, Guangxi and Fujian.

In 1999, in order to enhance the company's market competitiveness and expand market share, we established Shenzhen Exin Diamond Materials Co., Ltd. in the special economic zone-Shenzhen. In addition to being responsible for the South China market and attracting high-quality talents, Exin Company also opened its doors. For the first time, the window has turned its attention to the vast global market. Adhere to the brand of Exin, and lead all employees to be aggressive and hard work. In the vast market of merchants, overcome the obstacles and make rapid progress. Driving the company's ship, steady rudder, and continue to drive to success.

In 2001, it cooperated with Lanzhou Lanshi Group to jointly cooperate with Lanshi Diamond Factory to further enlarge and strengthen the core industry of synthetic diamond. At the same time, Mr. He Lao, the old chairman of the board, introduced high-quality diamond and powder materials technology from the United States and successfully applied it to the six-sided top press in China.

In 2002, Sichuan Zigong Investment Xinyue Carbon Plant, the largest artificial graphite production base in China, produced and operated artificial diamond powder pressed carbon sheets (carbon source materials for synthetic synthetic diamond), and the business field extended to the upstream of the industrial chain. And through the cooperation with domestic universities and research institutes to adjust the formula and improve the production process, the quality of products in 2004 reached the top three in China.

In response to the government's call, the company will make money in the international and domestic markets, and invest in the hometown. In 2003, it acquired 60 acres of land in the Yanchi Chihu Industrial Park, and purchased several sets of advanced production equipment (sets). Xinchao Hard Materials Co., Ltd. changed its name to “Hubei Exin Diamond Material Co., Ltd.” and established the Exin Diamond Manufacturing Factory in Hunan Xinhua Investment. It used the latest imported technology to create a new chapter in the production of high-grade synthetic diamond.

After the powdered carbon film was put into the market, it became the leading product of Exin Company, and quickly occupied the market. When the market share was long, it reached 70%-80% of the total. The main customers are: Luoyang Qiming Superhard Materials Co., Ltd., Nanchang Huali Superhard Materials Co., Ltd., Zhangjiakou Prospecting Machinery General Plant, Hubei Changli Superhard Materials Co., Ltd. and many other leading enterprises and well-known enterprises in the industry. When the output value reached 30 million yuan, the company entered the track of rapid development. The company has gradually expanded and its comprehensive capabilities have been enhanced. After 2003, through the review, Exin Company was successively approved by Hubei Provincial Science and Technology Department as Hubei High-tech Enterprise.

In 2004, based on the resource advantages, the company successively invested in the establishment of Chongyang Graphite Factory and Heshi Graphite Co., Ltd., which laid a solid foundation for the manufacture of Esin products. In the same year, the “Hubei Exin Diamond Technology Application R&D Center” was established. The introduction of high-purity graphite powder purification technology from Shanghai and Japan provides an important basis for the development of high-grade diamond. So far, the two major industries of diamond tools and graphite materials and products led by Hubei Company have been completed.

In 2005, the company fully utilized and utilized existing equipment and technology to invest in the construction of diamond raw materials, graphite mold materials. The product is currently selling well. The company closely follows the industry's technological frontier and independently develops a new raw material for synthetic diamond, the powder catalyst column, which was successfully launched at the end of the year.

In October 2007, the export department of Exin Company was established in Shenzhen, and as a symbol, Exin Company entered the new development stage of global marketing.

In 2008, the company successfully developed RVD grinding grade diamond special powder column, which is also a new invention in China. It has expanded the application field of diamonds, greatly promoted the development of the company and the industry, and also brought huge profits.

In 2009, the company began to develop large-grain diamonds, and has achieved certain results. 1-2mm diamond was tested, but due to the small cylinder diameter, poor production stability, low yield, low production capacity and high production cost, the project technology could not be put on the market. In November 2011, we ordered a ¢650-cylinder radial press for research and development of coarse-grained diamonds, and prepared to cooperate with a European research institute to accelerate the research and development of large single crystals, and strive to develop a world-class level at an early date. The large crystal of synthetic diamonds seizes the market opportunity.

1.3 Takeoff: cherish talents, based on scientific research

After a certain profit has been made in production and management, it is not a shackle, but a full use of technological innovation capabilities to improve product quality. With honest business ideas and dedicated service, our brand “Exin Diamond Materials” has gradually won a good reputation in the customer base and established a good product reputation and image. Ten years of hard work, ten years of honing, the current Exin company through the hard work of all staff, stand out in the stormy waves of the market. After continuous development and accumulation, the company continues to grow and develop. The existing 260-person workforce has increased its total assets from the initial 500,000 yuan to 80 million yuan. It has become the leading enterprise in the diamond Tool industry cluster in Ezhou. The products are mainly made of synthetic diamond raw materials and diamond tool raw materials, with diamonds. Single crystal and diamond tools are subsidiary products, and initially have the ability to vertically integrate the industry chain. Exin Company has become an entrepreneurial star enterprise with independent brands, own technology and independent intellectual property rights in the domestic super-hard materials industry.

Under the tireless efforts of the R&D team led by the executives, the technology precipitation has been fruitful for many years. In 2011, Exin was recognized as a “national high-tech enterprise” by the Ministry of Science and Technology, and an international scientific and technological cooperation project. The project was supported by the Ministry of Science and Technology of 2.7 million scientific research funds, and was listed by the Provincial Economic and Information Committee as a leading enterprise in key industrial clusters. In 2012, Exin Enterprise Technology Center was recognized as “Provincial Enterprise Technology Center” by Hubei Development and Reform Commission, and was awarded “Hubei Province Science and Technology Award SME Innovation Award” by Hubei Science and Technology Department, and was awarded “Hubei” by Hubei Bureau of Quality and Technical Supervision. The brand name of "brand-name products", the letter of E-mail was identified as "the famous trademark of Hubei Province" by Hubei Provincial Administration of Industry and Commerce.

At the same time, in the long-term research and development and production and operation activities, Exin Company continuously introduces scientific and technological talents. Now it has 3 professor-level senior engineers, 1 doctor, 8 masters and 10 senior and intermediate engineers. The company's R&D investment accounts for more than 7% of annual sales revenue. The five leading products all have their own core patents. They have nearly 1,000 human diamond and product raw material formulas. The company has 1-2 new products every year, and high-tech products are sold. Revenue accounts for more than 90% of total revenue.

Over the years, Exin's investment in technology research and development has remained at around 7% of sales. In 2011, we invested 6 million yuan in research and development for the research and development of the products of Exin. In 2012, we doubled the investment in research funding and raised it to 12 million yuan. It is mainly used for the construction of the enterprise technology center of Exin Company and the introduction of scientific and technological talents.

Exin Company relies on the company's provincial-level enterprise technology center-Exin's technology research and development center, adheres to scientific development, and is committed to independent innovation. In the past three years, our R&D team has undertaken and tackled more than ten cutting-edge scientific research projects in the diamond industry, such as “Development and Development of Diamond Graphite Graphite Graphite Development and Development Project” and “RVD-type Synthetic Diamond Special Powder Materials”. There are four invention patents such as the preparation method of type I synthetic diamond powder material and nine patents of a new type of graphite crucible utility model. Over the years, we have introduced internal and external links, and established long-term trade and technical cooperation relations with the EU, Russia, Southeast Asia, the Middle East and other countries and regions. The project "Development and Application of Diamond Circular Saw Blades for High-strength Building Materials" developed in cooperation with Russia It was listed as the key international science and technology cooperation project of Hubei Province in 2011 and won the strong support of the Ministry of Science and Technology.

At present, Exin's new enterprise technology center building has been completed. The center covers an area of ​​2,000 square meters. It plans to purchase 30 sets of professional R&D testing equipment, which is expected to be put into use at the end of 2012. In 2012, Exin Enterprise Technology Center enriched 5 graduate students, 1 super hard material doctor, 3 experts and professors. It is particularly worth mentioning that two senior professional and technical personnel are introduced from the same industry in China, each with an annual salary of one million yuan.

Exin Company continuously promotes the construction of technological innovation and forms a benign production, study and research integration system of R&D, transformation and benefit. In the process of development, Exin Enterprise Technology Center actively cooperates with domestic and foreign scientific research institutes, and carries out technical cooperation with Zhengzhou Abrasives Grinding Research Institute, Henan Zhongnan Diamond Co., Ltd., Hubei Diamond Tools Quality Testing Center, and China Geology Universities (Wuhan), Shandong University, Wuhan Engineering University, and Central South University will carry out high-efficiency industry-university-research cooperation projects, learn and introduce advanced technologies of diamond products at home and abroad, enhance and enhance their own research and development capabilities, and continuously enhance their independent innovation capabilities to achieve diamond products. Update. In order to solve the problem of insufficient talents for superhard materials, under the sponsoring and organization of Exin Company, Ezhou Diamond Industry Association and Ezhou University actively cooperated with schools and enterprises to set up a “customized course for superhard materials industry” to train the diamond industry. Technical talent.

In recent years, Exin has achieved gratifying results:

(1) Grasping the powder catalyst column, graphite mold, diamond tool and graphite powder in short supply, the production capacity of RVD powder catalyst column is the first in the country, and the quality and output are at the leading level in the industry.

(2) Increased research and development of graphite mold materials and multi-element pre-alloyed powders, and successfully developed ultra-fine isostatic graphite mold materials. The success of this technology has filled the domestic gap. Both projects have been successfully put into production in 2011.

(3) After more than ten years of production and research and development, after tens of thousands of tests, we have mastered the formulation and production process of hundreds of diamond raw materials and their raw materials. At present, the company has applied for four invention patents and 16 utility model patents.

(4) The company's financing work achieved leap-forward development, broadened the financing channels, and laid a solid foundation for the company to achieve domestic GEM listing in 2014.

For more than 20 years, we have adhered to the corporate philosophy of “Knowledge Essence, Science and Technology Essence”, and strive to open up overseas markets, making Exin Company a star enterprise in the superhard materials industry at home and abroad. In the future, we will develop and develop in the direction of the industry's technologically advanced diamond raw and auxiliary materials and raw materials for diamond products, and strengthen technical cooperation with domestic research institutes and foreign countries such as Russia to complete technical cooperation and develop the greatness of Ezhou diamond. mission.

Fourth, change articles: carrying heavy responsibility, steadily listed

Ancient Greek mathematician Archimedes said: "Give me a fulcrum, I can shake the earth." For SMEs, this fulcrum is a restructuring. Through the shareholding system transformation and issuance and listing, excellent small and medium-sized enterprises can quickly develop and grow with the help of the capital market, becoming a business giant and industry banner. It can effectively enhance the brand value and market influence of the company. Through the diversification of equity, it effectively disperses the huge risks generated by centralized investment. By accumulating scattered capital into huge capital, it adapts to the needs of socialized large-scale production; The free trade has realized the flow of capital and the optimal allocation of resources.

Exin Company has developed rapidly in recent years, with rapid economic growth and annual sales growth of 30%. The company's main high-tech products export business is maintained at about 5 million US dollars, the products are exported to Russia, Germany, Italy, Spain, the Middle East, North Africa, South Asia, South America and other countries and regions. In 2011, the company's sales revenue was 72.28 million yuan and the tax payment was 6.45 million yuan. In 2012, it is expected to realize a sales income of 120 million yuan, a profit of 20 million yuan, and a tax payment of 10 million yuan.

At the same time, we have been committed to building large-scale large-scale enterprises in the artificial diamond raw material industry. In 2010, we formulated an ambitious plan to list on the GEM in Shenzhen, and actively sought financing from venture capital companies to strengthen cooperation with large enterprises in the industry. In 2011, it signed a cooperation agreement with Wuhan Donghu Innovation Investment Co., Ltd. to introduce Donghu Venture Capital's investment of 10 million yuan, and introduced the diamond industry boss's personal investment of 10 million yuan, including 5 million yuan of equity investment. In 2012, Shenzhen Dachen Venture Capital Co., Ltd. was introduced with a venture capital investment of 30 million yuan, which injected funds for the company's listing work.

On April 19, 2012, Zhou Yongkang, member of the Standing Committee of the Political Bureau of the Central Committee, secretary of the Central Political and Legal Committee, and director of the Central Comprehensive Management Committee, came to the Exin Company to inspect and praised the company's contribution to the development of the regional economy and the stability of the party. This in turn injected a strong spiritual support and motivation into the company.

In August 2012, Exin Company invested 500 million yuan to cover 300 mu of an annual output of 10,000 tons of synthetic diamond raw materials. The project has broken ground, which marks the implementation of “the most homogeneous and best quality man-made products in China”. The diamond raw material base strategy has taken a solid first step. At the same time, the listing plan of Exin Company is also progressing steadily. Exin will shoulder the heavy responsibility of revitalizing China's super-hard materials industry. It will take advantage of the rapid development of private enterprises in our province, solid management and steady development, and make its own contribution to make the province's artificial diamond industry stronger and bigger!

Second, the first cultural tree brand

2.1 Integrity

The explanation in "Said Wen Jie Zi" is: "Sincerity, faith also", "letter, sincerity". It can be seen that the original meaning of honesty is to be honest, sincere, trustworthy, and trustworthy, against concealing fraud, opposing counterfeiting and counterfeiting, and opposing fraud.

Confucius said: "The honesty is the foundation of being a human being. People don't believe, they don't know what they can"; Han Feizi said: "The scam is not as good as piety."

Integrity is the foundation of Essen, the foundation of development, and the source of credibility.

Integrity is the commitment of Exin to the public and customers, honest and trustworthy, and promises. Strictly fulfilling social responsibilities and promises, reflecting the high standards of professional ethics and business ethics of Essen.

Integrity is the personality trait of all employees of Exin. Every employee is a person of integrity, treats the company with integrity, treats customers with integrity, and treats others with integrity. Integrity of employees, cast a credible enterprise, and produce products of good faith.

1. The integrity of Exin Company is first manifested in product quality, and only the quality of integrity can create a long-lasting brand.

Since its inception, Exin has clearly recognized that a company can continue to develop and occupy the market for a long time. It must have its resounding brand and must have excellent quality products. The competition of enterprises is ultimately the competition of product quality. This depends on all employees to keep in mind the quality objectives, follow the quality principles, strictly control the process indicators, and provide quality products and services to achieve.

Exin Company takes "credit persistence, pursuing infinity, advancing with the times, and contributing to society" as its corporate philosophy. Solemnly promised to the society: the company's products absolutely use the highest quality qualified raw materials, in strict accordance with the formulation requirements of the national standards, with a sound quality management system, technology-leading process equipment, production of high-quality products.

In today's market regulation and regulation is not mature, quality assurance is still mainly based on self-discipline, E-shen company solemnly promises and abides by the letter, not only knows that the quality of the enterprise is actually the problem of corporate life. It is also striving to promote the industry's righteousness and promote the healthy, steady and high-speed development of the industry.

Exin also actively promoted the promotion of the market, and cooperated with the state and some local governments and relevant departments to formulate policies to promote the diamond industry and expand the influence of the industry and products.

2. The integrity of Exin Company is reflected in the quality of the company.

Integrity is the most basic corporate quality of Exin Company. It is self-respecting and self-satisfying, and is honest and upright, which leads to friends all over the world. The products and culture of Exin Company can be accepted and advocated by the people. Exin Company can create a world of Datong with mutual development between the company, distributors, users and the environment.

Integrity is the cornerstone of the development of Exin Company and the basic living conditions for the company's development. Adhere to the credit rules, follow the market credit order, create fair competition standards of integrity, and respect the society and respect consumers, and then respect themselves and gain greater market effects.

Integrity is the social declaration of Essen. It is the public commitment or declaration issued by the company to the society and consumers. It bears all the responsibility for quality and credibility. Integrity is the trademark of Exin Company that does not stick to the logo. The memory given to people is forever, and can even be remembered forever, passed down from generation to generation.

2.2 Innovation

"Innovation" is the source of the company's development. “Innovation” comes from learning and from concentration. A celebrity has said that there are two kinds of people who are mediocre, and there is no color in life: one is to complete the work of the leadership, and the other is that the work of the leadership is not completed well. These two kinds of people either exhaust their life in the vulgar work, or in the poverty, the success is not with him. Innovation is a breakthrough for itself. Innovation is the revolution of the status quo. Innovation requires courage, will, passion and perseverance. It must challenge the existing experience and frame, challenge the stagnation, challenge the laziness, and challenge the no-brainer. Talent and mediocrity are only one step away. Life is like this, and the life of the company is no different.

"Unremitting improvement, always innovation" in a company is not a strong to eliminate the weak, that is, the weak to eliminate the strong, in the commercial market, only the strong to eliminate the weak. The elimination of the strong enterprise has accelerated the demise of the organization, which is the unchanging law of the social economy. Therefore, progress and innovation must be committed to eliminating the weak, in order to be invincible in the current fierce market competition. Innovation is the soul of Essence. Exin continues to carry out business innovation, management innovation and institutional innovation to maintain the vitality of the company.

1. Exin continuously strengthens technological innovation and product research and development.

In order to continuously introduce high-quality products to the market, enterprises must rely not only on the power support provided by capital operation, but also on the technical guarantee provided by technological innovation. Without technological innovation, any high-quality R&D and production will become empty talk. Therefore, in the fierce market competition, no enterprise can ignore and ignore the role of technological innovation for the sake of survival and development. Exin Company continuously expands its technology investment, strengthens the research and development of technology and products at home and abroad, and transforms technological innovation into real productivity, and provides high-quality products to market consumers.

2. Exin Company effectively carries out capital operation and competition and cooperation.

In a sense, capital is the main driving force for companies to engage in product development and production. Specifically, in a market that is constantly changing, enterprises can rely on capital management. First, they rely on purely relying on product management to develop diversified industrial operations to ensure the safety of business operations. Second, they seek credit funds from enterprises to solve the enterprises themselves. The problems of idle assets and slow operation of funds; the third is to carry out technological innovation and expand investment in technological transformation. Therefore, Exin Company has gained advantages in competition, effectively carried out capital operations, and correctly handled the relationship between economic development and economic benefits. . At the same time, in line with the principle of "win-win cooperation", we are brave enough to participate in international cooperation, and are good at finding new profit growth points from cooperation, giving full play to our own strengths, concentrating limited resources, and finding breakthroughs in some or some value-added links in the product value chain. Strengthen the core competitiveness of the main business and continuously maintain and develop its own competitive advantage.

Innovation is the soul of a nation, covering all fields, including technological innovation, management innovation, business innovation, mechanism innovation, organization and institutional innovation, knowledge innovation, service innovation, and thinking innovation. A company can only achieve lower cost, better quality, better competitiveness and ability to withstand risks, so that the services provided can constantly adapt to the requirements of modern society. Only innovation can achieve Essen's good and fast. Development is in an invincible position in market competition.

2.3 Pragmatic

Knowing it as knowing it, I don’t know it, I know it. [Source] "The Analects of Confucius • For Politics", the ancients demanded to be honest, expressed in learning, that is to know is to know, do not know is not to know, and honesty is more wisdom. Pragmatic is about paying attention to reality and seeking truth from facts. Confucius has focused on social life without talking about "weird, power, chaos, and god." Wang Fu’s "The Latent Man" said: "The adults are not Chinese, and the gentlemen are pragmatic." Chinese culture pays attention to reality and advocates the embodiment of the spirit of hard work. It rejects vain, rejects fantasy, despise slickness, and pursues a fulfilling and energetic life.

Seeking truth from facts and down-to-earth is the basic principle of the spirit of the company. In the development of many years, Essence has formed its own work style and spiritual concept: to work hard and to move forward steadily. Exin aims to cultivate core competitiveness, effectively integrate resources, and enlarge and strengthen the diamond industry service system. Exin Company also takes pragmatic measures in management, with a sound performance evaluation system as the core, accelerates the cultivation of key talents, and effectively stimulates the rapid growth of business. In the future development, the pragmatic work style and spiritual concept will be fully exerted and embodied through the positioning and dissemination of the company's corporate culture.

2.4 efficient

Efficiently reflects the co-ordination, execution and development capabilities of the E-sin. Exin uses scientific management and reasonable planning and coordination capabilities to ensure the correct decision-making efficiency; high-quality execution capability to ensure the high efficiency of decision-making; high-speed development with healthy and stable, and high efficiency of low-cost expansion.

"Efficient" is the competition policy of Exin Company. At present, under the extremely competitive market conditions, the operational efficiency of enterprises, the speed and intensity of feedback to the market determine the market viability of Essence. So efficient, it reflects the team's responsible and dedicated spirit, a kind of obedience, honest attitude, a kind of dedication, a sentimental report, a very strategic execution ability, one is trying to The ability to create maximum value with limited time and minimal resources, the ability to strive for perfection in every detail. Therefore, high efficiency is the general term for Essence's execution ability and performance ability.

A sense of social responsibility, a serious attitude of doing things, rich experience in corporate management, and a professional line of independent innovation... Hubei Exin Diamond Materials Co., Ltd. will also be a superhard material industry in the field of superhard materials technology. The development continues to glow. (This article is taken from "China's Superhard Materials Industry Fifty Years")

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