Since the cabinet sales refer to the "package" model, the specified length of floor cabinets , countertops and hanging cabinets are combined and bundled with smoke machines, stoves, star basins, etc., and the "package" model is all the rage in the cabinet industry. In particular, since entering 2010, Kebao Boloni has launched a total cabinet package of 9980 yuan, Europa has launched a total package of 9680 yuan, Piano has launched a "Du Lala appreciation package" of 7960, and Vantage cabinet has launched a package of 6666 yuan. Zhibang launched a total cabinet package of 6,500 yuan, Wo Le launched a total cabinet package of 5,999 yuan, and 100V launched a 2,830 yuan Kaicheng UV panel cabinet package .
For a time, the major cabinet brands have made a fuss on the digital through the package, whether it is a combination of 3.5 meters of floor cabinets and countertops and wall cabinets, or a combination of 3 meters of floor cabinets and countertops and wall cabinets, although this configuration is added or subtracted The calculation rules are very different, but without exception, the package price is the focus of people's attention, inadvertently leading the entire cabinet industry to the "red sea" of price wars, and the "youth" of the overdraft cabinet industry.
China's cabinet industry, which is a sunrise industry, has a development history of more than a decade now. The cabinet industry was originally a customized industry, and the cabinet products were customized products. As long as there is a slight difference in material accessories and design, the price will be different. The unit price of the product Not comparable at all. However, the major cabinet brands simply put the cabinet products into a package according to the standardized product model, and infinitely magnify their price advantage. One is lower than one price, and all the consumers' attention is focused on the product price, and ignored In addition to the core quality and service of customized products, the cabinet is not a manufacturing industry but a service industry.
Judging from the competition history of other mature industries, almost all will follow the competition law from product differentiation competition to service quality competition to price war. Therefore, before entering the price war, the cabinet industry should go through the full competition of the previous products and services. Promote the mature development of the industry. The cabinet brand should give full play to the personalization of the cabinet as a customized product and the value-added service. At present, the cabinet brand is limited to the limited appearance design on the product, and there are many differentiating spaces for intelligent and humanized product functions. At the same time, it can also provide better services to customers in terms of service differentiation and service value-added.
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