The World Cup is not only a sports event, but also a big industry. The marketing of related industries will naturally not miss this sports feast. The sanitary ware industry will obviously be an important market participant.
It is understood that not only will the World Cup be held in Brazil this year, but also the 2016 Olympic Games will be held here. It is reported that Brazil has an accelerated economic plan, part of which is to build houses for low- and middle-income people. The 2014 World Cup involves 12 cities. In these 12 cities, a new hotel invested 1 billion US dollars, a city in Rio to build 30 hotels, 30,000 rooms, and the bathroom demand brought by the construction of these houses will be a big cake.
As a fast-growing industry in China, the sanitary ware industry has always been at the forefront of marketing. In response to the lack of growth in the European and American markets, more and more domestic sanitary ware companies have begun to turn their attention to the purchase of emerging markets such as Eastern Europe and South America. Family. Brazil is the largest piece of cake in South America. If Chinese sanitary ware enterprises can achieve good development in Brazil, then the market here is not only Brazil, but also surrounding countries such as Argentina and Peru will also become the targets of Chinese enterprises.
When the Chinese sanitary hardware export market fell sharply in 2013, especially in the North American and Japanese markets, the development of the Chinese sanitary ware companies for the South American market has become an important way for overseas development.
Of course, Brazil can't just watch the market being divided by other countries and do nothing. On the contrary, the Brazilian government will take some measures to protect local companies.
Because the domestic sanitary ware industry in Brazil is developing very fast, although the quality is generally not high, it is not a problem to export to nearby countries and some underdeveloped regions. Argentina is naturally an important output object of its sanitary products. The fierce business competition between the two countries has constantly changed its diplomatic strategy. Brazil often prefers to restrict foreign products directly through mandatory policies when facing foreign products, while Argentina tends to use traditional anti-dumping investigations to restrict foreign products.
In mid-July last year, Argentine officials had just announced an anti-dumping investigation on ceramic sanitary products in Spain, China and other countries. Immediately afterwards, Brazil will also conduct an anti-dumping investigation on our ceramic tiles.
A person in charge of a ceramics company in Guangdong told the "China United Commercial Daily": "This time Argentina's anti-dumping investigation is likely to be just the beginning. Later, it may take more stringent measures and conduct related investigations on multiple sanitary products. The impact of foreign products cannot be underestimated. "According to industry estimates, the ceramic and sanitary ware industries in Brazil and Argentina have developed rapidly in recent years, leading to the saturation of their domestic markets. Therefore, they can only take measures to restrict foreign ceramic tile and sanitary products to make their domestic enterprises Being able to find a place in the market is very detrimental to China's export enterprises.
From "business sitting" to joining trade fairs and going abroad, sanitary ware companies are also undergoing adjustments to their operating models. In addition to focusing on improving product quality, they must also work on channel marketing and brand building.
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