Brands vary, and industry standards are missing
The successful holding of the first China Wardrobe Exhibition on March 18 this year shows that the overall wardrobe has rapidly progressed from the incubation period to the development period, thanks to its varying degrees of meeting the increasing personal needs of consumers. However, due to the low entry barrier, the influx of more and more enterprises such as cabinets, furniture, doors, windows, and floors has made the development of the industry uneven.
The rise of the emerging industry must go through a long period of industry self-development. Only after the manufacturing and consumer needs are mature, can a standard set of industry standards be gradually formed. Sofia, China's first custom-made wardrobe listed company, the implementation of its standardization and the final inspection of the market, let people see the dawn of the large-scale development of the overall wardrobe. On the other hand, the excellent performance of Marg Customs in the market in recent years has made people see the success of non-standardized production and realized the personalized demand of consumers for customized furniture. Sofia and Marg, these two successful companies representing standardized production and non-standardized production, respectively, make the choice of standardization for the majority of furniture brands in a dilemma.
The home appliance industry has developed rapidly along with China's industrialization. It has integrated technology into people's lives. The overall wardrobe is still in the stage of solving the demand, as Wang Juntai, the president of Danish style said: "The wardrobe industry should seize the opportunity to produce excellent products and gradually move to a higher level."
Having money is not a panacea
Once upon a time, household appliance giants brought huge sums of money into the overall kitchen market. After a market experience, the reality of losing money had to make some companies quietly withdraw. This time, the home appliance industry is involved in the overall wardrobe, and one cannot help but wonder: can it be done with only funds?
Anything going forward requires joint promotion of internal and external causes. In the early stage of the development of the overall wardrobe, the industry is still worried about the lack of industry standards, uneven branding, price wars, terminal channel scramble and other issues. The giants of the home appliance industry are involved in the same game as players of different levels on the gaming field. Who wins or loses can only be seen after the contest.
Jiang Denglu, the marketing director of Herbalife Cabinets, repeatedly stressed: "Custom cabinets are really not easy to do." Dan Jun, president of Danish style, also said: "The service chain of custom products is particularly long, and the standardization of production is not easy to operate." More than the custom industry Testing the manufacturing technology of an enterprise is worse than testing whether the company has a perfect service system. The entry of the home appliance industry will bring brand-new development ideas to the overall wardrobe industry in terms of brand promotion and channel establishment. The overall wardrobe industry has been traveling alone for more than ten years, and has accumulated rich production experience and mastered the first-hand information of the actual needs of Chinese consumers for overall wardrobes. These priceless treasures will be the shortcomings of the home appliance industry.
As the overall wardrobe of the Chaoyang industry, enterprises need more imagination and learning ability to learn from each other, so that the industry can better develop, grow and mature.
Wardrobe market ills
After the overall wardrobe has been introduced to China's wardrobe market, the cost of purchasing the overall wardrobe has now accounted for 1/5 of the home renovation cost, or even higher, second only to the living room furniture . It is conceivable that the overall wardrobe is a sum of money For small expenses, the status of the whole wardrobe in home decoration is self-evident. However, after all, the overall wardrobe industry has not developed very long in China, and the market is not mature enough, so there are still many problems in the industry.
No industry standard
Industry standardization has already been implemented in the whole wardrobe manufacturers in some developed countries in Europe, which is not only conducive to industry standardization and development, but also convenient for consumers to purchase. At present, China does not have an industry standard for the production of wardrobes. Among our domestic manufacturers, only a few large brands are implementing their own standardization operations. Some small manufacturers and second-rate manufacturers do not have a unified standard industry standard, and bring a series of products to consumers. The problem. It is understood that some consumers will adjust the wardrobe one year after the wardrobe is installed, such as adding some accessories or increasing storage space. If the original wardrobe does not comply with standardized production, the entire wardrobe needs to be adjusted during the transformation. This kind of transformation is time-consuming and laborious, making consumers difficult.
The quotation method is unreasonable
At present, there are two quotation methods for the overall wardrobe on the market, one is according to the cabinet body, and the other is according to the projection area. Some professionals said that the projection area is only an approximate price, which is not suitable for every household. Of valuation. And the question arises, the change of a square meter of the wardrobe should be many, including drawers, sliding doors, or cabinets without drawers, or cabinets for installing various hardware accessories, etc., and reported according to the projected area The price seems too general. Consumers will find that quotes and actual settlement prices are very different. In addition, some manufacturers did not indicate to the customers which parts are included in the selling price of the projection area and which need to be calculated separately. In one or two visits, merchants make samples in a simple way, make them beautiful on the surface, add some parts to add money, and consumers suffer.
The material is fake
Due to the special environment of the furniture, some materials are not suitable for the room. The more mature materials in Europe are mainly particle board, MDF and solid wood, especially MDF has accounted for 70% to 80% of the market. In addition, since there is no relevant industry standard for wardrobe furniture in the country, it is also very common to use false and substandard products. If the E2 grade plate is impersonated as E1 grade and E0 grade, the sample is not the same as the delivery. In addition, even the same material will have huge differences in quality and environmental protection due to different production processes.
Heavy packaging does not emphasize quality
Some manufacturers have a certain reputation through hype, and they are very modern in store decoration and sample design. The image of the shopping guide is very good and very professional, but many of these manufacturers who look good on the surface are not very professional in production. This can be seen from some corners and details. In terms of materials, some manufacturers choose materials that are not available on the market. They are marked with imports from certain countries and are environmentally friendly, and prices have naturally risen.
After-sales service is not timely
The wardrobe as a large durable goods is a one-time investment. The service life of the wardrobe in foreign countries is generally about 20 years, and the after-sales service of some domestic manufacturers is far less active than when it was sold. Consumer Ms. Li bought it in a furniture mall One year after a brand's wardrobe, it only takes two months to replace a piece of hardware. Manufacturers often postpone it because there is no time. Finally, Ms. Li repeatedly urged them to replace it, and the attitude and installation quality are large. Discount, Ms. Li said with emotion: "Although it is a well-known brand, they pay more attention to the sales link, and they still lack attention to the later service. In fact, for consumers, the manufacturer's image needs to pass through each link. Set up meticulously and conscientiously. "
These are the main problems in the wardrobe industry at present, which seriously hinder the development of the entire wardrobe industry and standardize the market. From the whole wardrobe industry to a specific wardrobe business, if you want to develop in the long term, you must overcome these problems.
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