At 0:00 on November 12th, 2015 Tmall "Double 11" global carnival sales were rated at 91.217 billion yuan, of which wireless transactions amounted to 62.6 billion yuan, accounting for 68.67%. Guangdong, Zhejiang, Jiangsu, Shanghai, Beijing, Shandong, Sichuan, Hubei, Henan, and Fujian have become the top ten largest provinces in terms of transaction volume. After the annual shopping spree, the most noticeable addition to the data is the list. Although the data of the categorized list has not been fully published at the time of the press release, the building materials home industry still enjoys a lot in this "double 11" on the overall "TOP20 Business List."
Building materials home has performed well over the years
Although this year's classification statistics and categorized list have not yet been announced, the good performance of the building materials home industry in the “Double 11†shopping carnival all year round is obvious to all.
Review last year's transcripts. In 2014, Tmall's “Double 11†transaction amounted to RMB 57.1 billion, including RMB 24.3 billion in mobile transactions and 278 million in logistics orders. A total of 217 countries and regions were lightened. The amount of 57.1 billion yuan was 1,098 times the 52 million yuan for the first time when the "double 11" was launched in 2009; it was 157.7% of last year's 36.2 billion yuan. According to the category sales ranking published by Alibaba, in 2014, Tmall's “Double 11†sales rankings were TOP10 respectively for millet, Huawei, Haier, Linshi Wood, Uniqlo, Handu clothing, Jackjones, Luolai Home Textiles, Meizu, and Quanzhou. Friends home. In the total sales of TOP10 of Tmall, Linshi Wood, Luolai Home Textiles, and Quanyou Home occupy three seats.
This year, the building materials and home furnishing sector has been making efforts again in the “Double 11†warm-up. Among them, Lin’s wood industry has been aiming at “the top three in the industry†by virtue of its hot performance over the years. A "Double 11" home sales pre-sales list shows that: As of November 6, Linshi Wood Furniture's flagship store to 61253,500 yuan pre-sale amount ranked first in the list. The all-youth-home official flagship store and the official flagship store of Arran ranks second and third among the pre-sale amounts of 42,715,609 yuan and 32,261,128 yuan. Among them, Lin's Wood was 18537891 yuan more than the second-ranked all-family home, and the second-placed third-ranked all-friends and Yalan were not small, at 10454481 yuan. The pre-sales rankings of 4-10 brands are Chivas, Gu Jia, Xilinmen, Arran, Huari, Mousse and Rafimani. The pre-sale amount actually reflects the influence of the company on consumers and the strength of the company.
Beginning this year, online shopping appears new trends. According to industry sources, in the fields of clothing, skin care and beauty, Haitao e-commerce website is posing a powerful “threatâ€. The loyal fans of “foreign goods†have been dissatisfied with purchasing and have gone directly to Haitao.com. Order. Fortunately, the Haitao household products category is currently still difficult to operate, so in this area, domestic e-commerce still has enough advantages.
Home improvement business or first time on the list
It is worth noting that the performance of the home improvement e-station flagship store is extraordinary, which echoes the booming trend of the Internet home improvement industry.
After years of propaganda, brewing and precipitation, the building materials home industry is increasingly making consumers feel comfortable buying e-commerce platforms. "Before 'Double 11' knew that grabbing bedding set of four, now I dare to buy, as long as it is a trustworthy business," Mr. Chen joked that he is the new "Handan family", under the influence of his girlfriend, online shopping Gradually "to stop". He said that he had previously felt that online shopping was not entirely at ease with respect to large-scale home products. “The main reason is that after-sales logistics and installation have always been less pleasingâ€, but this year he also started to “favor†furniture, “if there is The needs of the renovation will also consider the Internet home improvement."
This time the home improvement e-stations are eye-catching, but not in one move. As early as October 12, the home improvement e station launched the "Double 11 special package and supply chain strategic cooperation conference," from the seven major brands Daxie and home improvement e station jointly create "double 11 special ex-gratia package" Let consumers get higher quality home improvement services at a lower price. With a month-long bedding, it is reasonable to be able to harvest a large number of orders this time.
The seven main materials in the “Double 11 Products Special Package†include floor tiles, flooring, wooden doors, cabinets, sanitary ware, bathroom hardware, and integrated ceilings, all of which are from well-known domestic and international first-line brands. The service package includes the trunk line freight, branch line freight (city freight), handling fee, and installation fee for seven major types of materials. Realize the convenient mode of one-stop home improvement service. The transparent factory direct sales business model allows consumers to experience no discounted experience with an intermediate price increase of less than 50% of the market price.
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