Furniture marketing model is maturing
Although the furniture industry has recently entered the online shopping market, many furniture merchants are striving to grab the fresh cake of online marketing. It is understood that today's online furniture e-commerce websites are divided into three categories: the first category is a website built on the basis of a physical store furniture store; the second category is a furniture online store with a manufacturer and a certain well-known brand, one One aspect is to promote the brand, and the other is to add a sales channel; the third category is to have neither a physical store nor its own brand, independently establish a website platform, and establish mutual assistance and cooperation with some furniture brands to sell online.
The following three major models of furniture online shopping are popular today
Entity main + online sales
The furniture market is never short of consumer demand. What is missing is products and creative services that attract consumers to innovate. As the post-80s and 90s gradually become emerging consumer groups, the development of the entire furniture industry must comply with the diversified needs of the market, and innovative ideas are particularly important. Furniture e-commerce has gradually become a new trend in the future development of the furniture industry, and the furniture online shopping market will also become an indispensable place for merchants.
However, regardless of any company, in the early days of online sales, it will definitely affect the sales of physical stores. In this regard, the furniture industry still adopts a form of differentiated sales of online and offline products; that is, let the physical store display and sell high-priced products and new products, and all low-end products and old series are moved to online sales. In this way, it is possible to develop the e-commerce field while ensuring that the sales of offline physical stores are not affected.
Electronic main + offline display
There are always some unsolvable problems in the sales of electronic malls and physical stores, but e-commerce in the furniture industry has become the future development trend of the entire industry. Failure to follow the trend will only make your own enterprise narrower and narrower Eliminate. As a result, many companies have begun to try to find new operating models that can successfully open up their own online marketing channels without affecting the sales of physical stores.
Is there a way to take care of both the sales of physical stores and successfully open up your own sales and marketing channels? A piece of furniture is such a business model. Under the same product production model, the brand adopts a model in which all are sold by online malls, and rents model rooms offline to display products. Consumers can experience the products they are interested in by visiting the store. In this way, it is possible to prevent the sales of physical store dealers from being affected by online sales.
Online sales + real experience
Online sales + real experience can solve many problems in the development of furniture e-commerce to a certain extent, but this model is not suitable for all brands. Is there a platform that not only concentrates the online advantages of furniture network sales, but also belongs to its own mature and stable furniture sales model?
Online sales are the mainstream of website sales, and offline physical store display is to make the service more thoughtful. Furniture is a bulk consumer product. At present, for Chinese consumers, they are more accustomed to the traditional shopping method of first feeling and then buying. Even if the pictures on the Internet are gorgeous, they may be fraudulent. Therefore, in order to further improve the service quality, Chengdu Experience Hall will be added on the basis of the previous Chongqing and Hefei Experience Halls.
For furniture electronics companies, e-commerce is a delicious cake. However, it is far from enough to rely on the experience hall to enhance the actual experience of consumers. If enterprises are to make great progress in the field of e-commerce, they must also solve a series of after-sales service issues such as logistics and distribution and installation services. Enterprises must choose a path that suits their own development according to their actual situation, so no matter what type of furniture e-commerce model is, it is possible to continue to grow and develop.
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