Internet search hits traditional furniture industry

With the rapid pace of economic growth, industries and enterprises are facing inevitable transformations and upgrades. Industry transformation is often aimed at driving faster development, which can be a tough battle for companies. Without embracing change, businesses risk falling behind or even disappearing. Especially with the rapid expansion of the Internet, traditional sectors like the furniture industry have been significantly impacted. [Image: Oriental furniture, 600x400] New Chinese Style Nanmu Sofa Set According to reports from the furniture industry network, the furniture sector is a classic traditional industry. Due to its deeply ingrained "traditional" nature, it has been slow to adapt to the new e-commerce model. While many other consumer sectors have already undergone multiple digital transformations, the local furniture industry still lacks a real online presence. However, furniture e-commerce is now beginning to merge with traditional practices. The success of this transition lies in maintaining the core values of traditional retail—such as personalized service and in-store experience—while integrating modern internet-based ideas into brand strategies. This has led to the rise of the O2O (Online to Offline) model in the furniture industry. For example, if a customer wants to purchase a Chinese-style dining table, they might start by using a search engine. Entering keywords like “Chinese table” will bring up relevant product listings. For customers, this makes it easier to find exactly what they need. Meanwhile, internet companies can analyze user behavior more effectively, identify customer needs, and use data-driven strategies to promote high-demand products—similar to how the fashion industry uses targeted marketing campaigns. Unlike fast-moving consumer goods, furniture doesn't typically involve repeat purchases. Therefore, finding the right customers is one of the biggest challenges. It requires precision and cost-efficiency. First, we use search engines to target potential customers. Second, big data helps us analyze trends and adjust our business strategies in real-time. Third, the internet allows us to focus on specific products, leading to higher sales volumes—sometimes hundreds or even thousands of units per month. With such volume, manufacturers can optimize production through efficient assembly lines. The traditional hypermarket model has shown its limitations. Furniture stores under this model often face high overhead costs, including rent and operational expenses, which are passed on to consumers. In the internet age, such pricing models are increasingly difficult to justify. Furniture differs from other online products because its main buyers usually want to see, touch, and feel the product before purchasing. Since furniture is expensive and long-lasting, the decision-making process is more thoughtful and involves repeated evaluation. The texture, scent, and overall quality of the furniture cannot be fully captured in photos. Moreover, online sales alone can’t guarantee satisfactory after-sales support. Unlike clothing or books, where delivery marks the end of the transaction, furniture often requires installation, maintenance, and repairs. Placing an order is just the beginning of the sales journey. To address these challenges, the key is to return to the fundamentals of furniture sales—allowing customers to experience the product firsthand. Experience stores play a crucial role in both the decision-making process and after-sales service, making them essential components of the furniture sales cycle.

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