In the second half of 2010, the "Real Estate New Deal" began to significantly impact the composite solid wood door industry, leading to a noticeable decline in market demand. Industry professionals reported that sales for composite solid wood door companies in Beijing dropped by as much as 40% compared to the same period last year. At the same time, rising operational costs, particularly labor expenses, have placed additional pressure on manufacturers. With living standards and inflation increasing across the board, workers are demanding higher wages. Skilled workers now earn around 4,000 yuan per month, and certain specialized roles command even higher salaries. “We can’t push our workers too hard, but we also can’t let labor costs absorb all our profits,†said one industry insider. “We’re forced to raise prices just to cover our costs.â€
Since the financial crisis hit in 2008, 2009 wasn’t as bad as expected, but by the second half of 2010, the real challenges began. The volatile real estate market made it essential for businesses to be cautious. Meanwhile, the loss of market share by small enterprises created opportunities for more established companies with strong financial backing and clear strategic goals.
In recent years, the cost of raw materials used in composite solid wood doors has surged dramatically, causing significant supply-side pressures. This issue has become increasingly severe, especially this year, putting immense strain on the industry and reducing profit margins. To ease the burden, some companies have quietly increased product prices. However, not all firms have been able to cope—some faced survival crises, with a few even going bankrupt. How to navigate these tough conditions and continue growing remains a major challenge for many composite solid wood door companies.
Currently, businesses expanding their factories, equipment, and workforce should remain vigilant about the shifting market environment. Ignoring these changes can lead to serious disadvantages. According to industry experts, understanding and adapting to such shifts is crucial for long-term success. One company in Chengdu recently invested over 300 million yuan to acquire more than 300 acres of land, signaling a bold move toward future growth. However, as insiders pointed out, no matter how strong a brand is or how well products are marketed, without deep regional analysis and proper budgeting, it’s not just a marketing issue—it's a strategic one. The future of the composite solid wood door industry is something everyone is watching closely.
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