The decline in sales of solid wood composite doors

In the second half of 2010, the "Real Estate New Deal" began to significantly impact the composite solid wood door industry. Market demand remained weak, and sales for companies in Beijing dropped by as much as 40% compared to the same period last year. At the same time, rising costs—especially labor expenses—added further pressure on manufacturers. As living standards and inflation increased, workers’ wage demands also rose. Skilled workers now earn around 4,000 yuan per month, with some specialized roles commanding even higher salaries. “We can't ignore the workers, but we also can't let wage increases swallow up all our profits,” said one industry professional. “We're forced to absorb the cost and only make a small margin on each product.” Since the global financial crisis hit in 2008, 2009 was relatively stable, but the property market's volatility in the second half of 2010 brought new challenges. While smaller enterprises struggled or disappeared, larger, more financially stable companies saw opportunities for growth and market consolidation. In recent years, the rising cost of raw materials has become a major issue for the composite solid wood door industry. Wood prices have surged repeatedly, intensifying supply chain pressures. This year, the situation escalated, putting immense pressure on profit margins. To cope, some manufacturers quietly raised product prices to offset rising material costs. However, not all companies could survive. Several faced severe financial crises, and some even went bankrupt. The challenge of adapting to these changes and finding sustainable growth has become a pressing concern for many in the industry. Currently, businesses expanding their factories, equipment, and workforce must be aware of the shifting market environment. Failing to understand these changes can lead to being left behind. Industry experts emphasize that strategic planning is crucial. A Chengdu-based composite solid wood door company recently invested over 300 million yuan to acquire more than 300 acres of land, signaling long-term confidence in the sector. However, success isn’t just about branding or product placement—it’s about deep regional analysis, proper budgeting, and long-term vision. The future of the composite solid wood door industry remains uncertain, but it's a space worth watching closely.

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